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android aso?

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like cheese on a pizza. 😏

After investing time, energy & money
creating your Android app...
Then what...

Android ASO

is the answer to Android app rank.

Research, a/b testing &
outside web efforts are needed.

Here are ten Android ASO
tips to increase users.

Identify Keywords

Step one is research keywords. Tools like Apptweak or Appfigures give you keyword info.

Use a free trial to build up a list of keywords. Also, monitor competitor keywords.

There are over 2.7M apps available for Android. Ranking high requires precision optimization.

Over 10k downloads after our work!
Mortgage Calculator
Create a list of 10-20 keywords
Add these keywords to your free trial account.

This will reveal insights into each keyword you're targeting.

Search volume, competition, difficulty, advertising cost & related keywords.

Keyword-Rich Title

The title is arguably the most important ranking factor.

It's displayed alongside the icon in the search results.

When creating a title include your target keyword(s). As well as the brand name, if possible. If not, the keyword is more important.

Ideally, you'll target the keyword that attracts the heaviest search traffic.

However, if there's a lot of competition you'll need to get more strategic.

Apps that contain a relevant keyword in their titles rank more than 10% higher.

30 characters are allowed for the title total.
Be strategic!
You will have to experiment.

Sometimes your competitor is already using a good keyword. :(
There are more.

The 30 character limit provides
opportunity as others can only
target 1 or 2 keywords.

This will need to be a/b tested and fine tuned over time. Sometimes the best opportunity isn't the most popular keyword.

Also, changing the title too often can have a negative effect on your rankings. Believe us, we know!

Changing the title will also make it difficult for existing users to find it in the app store.

Avoid creating this confusion by keeping your title consistent once you have your keywords.

Screenshots w/ Text

You must include at least two screenshots.
Screenshots are displayed in the listing.
Not in search results.

Entice users to download your app using graphic design software to add text to your screenshots. The higher conversion percentage of your visitors to downlooads will boost your app seo.
Explain unique features and why users should download it. You can include up to 8 screenshots.

Give potential users a detailed view of the app while in use. Many users won't read the description if the screenshots aren't enticing.

Simple, Attention-Grabbing Icon

Icons are displayed in search to the left of name.
And in listings in the upper-left corner.

According to SplitMetrics apps with a well designed icon attract 5x more downloads!

Icons are scaled down.
Viewed on small devices.
You need to keep it simple.

If complex and detailed it will appear blurry.

Light and dark colors, for example, make the icon stand out.

App icon requirements:
• PNG file format
• 512x512 pixels max
• 1,024 KB file size max

Use this handy
Android Icon Generator
to create your assets.

Short Description

Shortened description displayed in various layouts & visual formats on different devices.

The maximum length is 80 characters.
If enough space squeeze in 2-3 keywords.

We do Android ASO.
Contact us to get started!

Killer Long Description

For the full description the limit is 4,000 characters.

Go into more detail on:
how/why the app started
unique features
cool updates
blog posts

You don't need to make it 4,000 characters.

But apps with longer descriptions tend to outperform those with shorter descriptions.

A longer description will rank for more keywords. Mention them up to 5 timess, but not more.

Be careful of words within phrases or other words that might accidentally put you over this limit.

HTML is supported in the description.

h1, h2, h3, etc tags are all allowed.
You can create unordered or ordered lists.

HTML can improve the readability & aesthetics of your description.

Update often

If you haven't updated your app in over a year potential users think you're no longer focused on it.

Even for small tweaks updating your description with the updates is savvy Android ASO.

Integrating a blog and updating each time you write a blog post is money.

You highlight each blog post
in your description giving you
long tail keyword opportunities.

Answer reviews

Reply to reviews both positive and negative for two reasons:

1. To be engaged, active and listening.
A positive review reply is an opportunity to showcase what you're doing right. Double down!

A negative review reply allows you to explain how you're going to address something. It shows you're holding yourself accountable and users appreciate that.

This can turn into free marketing as well as improvement ideas.

2. It's another review for the algorithm.
That's right! So if you reply to your reviews, then that is more reviews.

Promote Your App

Don't forget to actively promote. Not surprisingly, the algorithm favors
popular apps with many downloads.

If you have a website put a link to your play store listing.

Promote on:
social media
blog posts
PPC (Pay Per Click)

First 30 Days

This is a less known secret.

There is a significant boost given
to a new Android app.

Take advantage of this!

Your long-term success can be
greatly affected by its first days.

Focus on content marketing through social media and the potential to go viral.

Get reviewed on tech blogs & narrow your target audience down as much as possible.

Turn up the marketing with:
Facebook/Instagram Ads
Microsoft Ads
Android specific ad networks

We can steer you toward the most
suitable Android specific ad networks.

Need help with Android ASO?
Contact us to get started!